Last updated: February 2026

 

Who we are

This website is operated by Appcentric Ltd (“we”, “us”, “our”).

Website: www.appcentric.co.uk
Email: [email protected]
Phone: 0121 828 8500

We are committed to protecting and respecting your privacy and handling your personal data in a transparent and secure way.

This privacy policy explains how we collect, use and protect your information when you use our website.

 

What information we collect

We may collect and process the following information.

Information you provide to us

  • Name

  • Email address

  • Phone number

  • Company name

  • Any information you provide via contact forms, support requests or email correspondence

 

Information collected automatically

When you visit our website, we may automatically collect:

  • IP address

  • Browser type and version

  • Pages visited and time spent on pages

  • Referring website

  • Device type

This helps us understand how visitors use our site and improve performance and usability.

 

How we use your information

We use your information to:

  • Respond to enquiries or contact form submissions

  • Provide requested services or information

  • Manage client relationships

  • Improve our website and user experience

  • Monitor website performance and security

  • Comply with legal or regulatory obligations

We only use your data where we have a lawful basis to do so.

 

Lawful basis for processing

Under UK data protection law (UK GDPR), we rely on the following lawful bases:

Legitimate interests
To respond to enquiries, improve our services and maintain website functionality.

Contractual necessity
Where processing is required to deliver services you have requested or where we are providing services to clients.

Legal obligation
Where we must comply with legal or regulatory requirements.

Consent
Where you have given clear consent (for example, accepting cookies). You can withdraw consent at any time.

 

Cookies

Our website uses cookies to improve user experience and analyse website traffic.

Cookies are small text files placed on your device when you visit a website. They help us understand how the website is used and ensure it functions properly.

 

Types of cookies we use

Essential cookies
These are required for the website to function properly and cannot be switched off in our systems.

Analytics cookies (Google Analytics)
We use Google Analytics to understand how visitors use our website, such as which pages are visited most often and how users move through the site.
This helps us improve performance and usability.

Google Analytics collects information in an anonymous form, including:

  • Pages visited

  • Time on site

  • Device and browser type

  • Approximate location

You can find out more about how Google uses data here:
https://policies.google.com/privacy

You can choose to accept or decline non-essential cookies via our cookie banner when visiting the site.

You can also control or disable cookies through your browser settings at any time.

 

How we store and protect your data

We take appropriate security measures to protect your personal data from loss, misuse, unauthorised access or disclosure.

Your data is stored securely and only accessible to authorised personnel where necessary.

We retain personal data only for as long as necessary to:

  • Fulfil the purpose it was collected for

  • Meet legal or contractual requirements

  • Maintain appropriate business records

 

Sharing your information

We do not sell or trade your personal data.

We may share your information with trusted third-party providers where necessary to operate our business and website, for example:

  • Website hosting providers

  • Analytics providers (such as Google Analytics)

  • CRM or support systems

  • Professional advisers (legal, accounting or technical)

All third parties are required to respect and protect your data in line with UK data protection law.

 

International transfers

Some of our third-party providers may process data outside the UK.
Where this happens, we ensure appropriate safeguards are in place to protect your information in accordance with UK GDPR.

 

Your rights

You have the right to:

  • Access the personal data we hold about you

  • Request correction of inaccurate data

  • Request erasure of your data where appropriate

  • Restrict or object to processing

  • Request transfer of your data

  • Withdraw consent where processing is based on consent

To exercise any of these rights, please contact:
[email protected]

 

Complaints

If you are unhappy with how we handle your data, please contact us first so we can resolve the issue.

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO):
https://ico.org.uk

 

Changes to this policy

We may update this privacy policy from time to time.
Any updates will be posted on this page with the revised date.